Character Counts
What is Character Counts?
These six core ethical values form the foundation of theCHARACTER COUNTS! youth ethics initiative:
TRUSTWORTHINESS
Be honest • Don’t deceive, cheat or steal •
Be reliable • do what you say you’ll do •
Have the courage to do the right thing • Build a good
reputation • Be loyal • stand by your family,
friends and country
RESPECT
Treat others with respect • Follow the Golden Rule •
Be tolerant of differences • Use good manners, not bad
language • Be considerate of the feelings of others
• Don’t threaten, hit or hurt anyone • Deal
peacefully with anger, insults and disagreements
CARING
Be kind • Be compassionate and show you care •
Express gratitude • Forgive others • Help people
in need Citizenship • Do your share to make your school
and community better • Cooperate • Get involved
in community affairs • Stay informed; vote • Be
a good neighbor • Obey laws and rules • Respect
authority • Protect the environment
RESPONSIBILITY
Do what you are supposed to do • Persevere: keep on
trying! • Always do your best • Use self-control
• Be self-disciplined • Think before you act •
consider the consequences • Be accountable for your
choices Fairness • Play by the rules • Take turns
and share • Be open-minded • listen to others
• Don’t take advantage of others • Don’t
blame others carelessly
FAIRNESS
Play by the rules • Take turns and share • Be
open-minded; listen to others • Don’t take advantage
of others • Don’t blame others carelessly
CITIZENSHIP
Do your share to make your school and community better •
Cooperate • Get involved in community affairs •
Stay informed; vote • Be a good neighbor • Obey
laws and rules • Respect authority • Protect the
environment